Fact: According to the National Philanthropic Trust, U.S. corporations accounted for only 5% of the total contributions given to charities in 2011-12. In my view, that is a shamefully low number.
According to some well-known Corporate Social Responsibility firms…
- Executives have started to ask how their companies can stop giving money away and getting nothing in return.
- The business and social rewards for limiting donation programs that don’t produce results will, more and more, outweigh the risks.